Hoopla is brewed by Boulder Beer Company which claims to be Colorado's first microbrewery. I don't know if that's true or not. But Boulder Beer Company was founded in 1979, well before the explosion of microbreweries, so it's possible.
Hoopla (5.7% ABV) is a pale ale. It pours a rich golden color with a fluffy white head that wants to hang around but dissipates after a while.
I'm a lover of hoppy beer . . . seriously hoppy beer . . . so I tend towards IPA's, as opposed to pale ales. But sometimes I want the bitter bite of hops without all the intensity. Hoopla Pale Ale meets that want. It would be a good entry beer for the novice hophead-to-be.
I would say Hoopla is a middle of the road beer. It's tasty, crisp and moderately hoppy with hints of fruit and citrus. It's relatively light tasting which makes it very drinkable . . . good to kick back with and enjoy by it's self or with a meal. Mmmmm, refreshing.
It's a good beer, not a great beer . . . but I liked it.
Visit Boulder Beer Company's website for more info about about their beers of check them on Facebook.