Friday, September 10, 2010

Firewater Friday - Always smooth, even when you're not

Coors Light vs. Keystone Light

The greatest conspiracy since Watergate . . . okay maybe not . . . but if you listen carefully you will hear the whispers, the rumors, the innuendo.

So, what’s all the controversy about? 

The rumors:

  • Keystone Light is just Coors Light cans which were dented and then re-branded as the cheaper Keystone Light. 
  • Keystone Light and Coors Light are the exact same beer just marketed in two different brands. 
The facts:

  • Keystone Light and Coors Light are both brewed by the Coors Brewing Company in Golden, Colorado. 
  • Both beers have an Alcohol by Volume of 4.2%. 
  • Both beers share a similar can if not the exact same can dimensions. 
  • Coors Light is generally more expensive than Keystone Light. 
  • Both cans have the magical inner liner that Coors is famous for.
Let me help to dispel the gossip and tell you what I know . . .

When Chris and I visited a friend of ours in Colorado we made the Coors plant a destination . . . brew tour equals free beer.    Who doesn’t like free beer?  And FRESH free beer?  There may be nothing better!
 While on the tour our tour guide told us straight up that Coors Light and Keystone are, in fact, the same exact beer; drawn from the same vats but packaged differently. Keystone Light is marketed to college students and is therefore priced lower than Coors Light.
My hunny and I decided to do a blind taste test – neither of us could tell the difference.  So, why pay more.

I’m not proud . . . I buy my dirty thirty of stones and pay $5 or $6 less a case and like it just the same.  

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